EVERY BRAND HAS A STORY. I HELP FIND IT, SHAPE IT, AND TELL IT.
My work sits at the intersection of marketing, communications, and storytelling. With a background in journalism and marketing, I create content and campaigns that bring ideas to life while using audience insights and performance data to understand what resonates.
I LIKE STORIES.
I LIKE DATA.
I LIKE WHAT HAPPENS WHEN THEY WORK TOGETHER.
Social engagement lift
Follower growth (single campaign)
YoY program attendance growth
Education & Experience
Education
August 2023- may 2025
Webster University
MSc Marketing
GPA 3.8/4.0
May 2017 – May 2021
Riara University
BA Communication & Multimedia Journalism
GPA 3.7/4.0
Volunteer Work
August 2024 – May 2025
Board Member – Social Media
American Marketing Association, St. Louis Chapter
● Developed and scheduled digital content promoting chapter events and member engagement, maintaining consistent brand messaging
● Collaborated with the board on promotional strategy and monitored audience engagement to strengthen digital presence
October 2024 – March 2025
Media Relations Coordinator
Grace African Christian Connections
● Developed strategic communications and promotional content to increase
visibility of organizational programs
● Managed media and stakeholder outreach, strengthening audience engagement across channels
Work Experience
September 2025- July 2026
Marketing Consultant
Webster Institute of Clinical Scholarship
Owning social strategy and multimedia content end to end from campaign concept to performance analysis.
● Strategized and executed social media marketing campaigns, driving a 15% increase in organic reach and audience interaction
● Produced multimedia content; video and promotional graphics tailored to each platform
● Managed and optimized the organization's digital footprint across key channels
● Analyzed marketing performance data to identify trends and continuously refine engagement strategy
AUgust 2023-May 2025
Graduate Assistant
Webster University, The Walker School of Business & Technology Led editorial and digital content for the school while supporting faculty research and communications. ● Led development of The Walker School Writers Series, an editorial feature amplifying diverse voices and bridging business, technology, and society including “What Lives in the Mission Lasts: DEI, Belonging, and Institutional Leadership” and “Not Just a Logo: Crafting a Brand That Reflects Who We Are” ● Created graphics, reels, and short-form video that contributed to a 25% increase in follower engagement ● Coordinated internal and external communications, including newsletters and email campaigns ● Planned and executed departmental events, on campus and online ● Supported faculty with research, data analysis, and content development for lectures and publications
May 2022 – July 2023
Marketing and Graphics Associate
Cedar Africa Group
Drove marketing for leadership development programs across East Africa.
● Led campaigns promoting leadership development programs, contributing to 10% YoY growth in program attendance
● Produced brochures, pitch decks, and event materials in Adobe Creative Suite, aligned to brand guidelines
● Designed and presented a region-focused market insights report, “What is Driving Digital Change in the Eastern Africa Market,” establishing a data benchmark for future content
● Managed day-to-day social media operations, building engagement and thought leadership
